Faculty News

Professor Alvin Lieberman explains why some athletes use crowdfunding to cover their expenses for the Olympics

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Excerpt from Fortune -- "Large companies often pay tens of millions of dollars simply to show the Olympic rings insignia on their particular products in the run-up to the games and after, says Alvin Lieberman, clinical professor of marketing entrepreneurship and innovation at New York University’s Stern School of Business. ... Crowdfunding can be a good alternative to running up expenses they can’t pay for. 'It is a very good place for athletes to go and for people to connect,' Lieberman says."

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