Professor Amy Webb shares how she identifies trends in her work as a futurist
— May 22, 2018
Excerpt from Management Team -- (translated from Dutch using Google Translate) "The signal that is something trendy is that at some point people get tired of it and continue to the next shiny object. When Foursquare was no longer in fashion, everyone said that the trend was over, but the actual trend was: location based services. Companies that have responded to this are now flourishing."