Professor and Undergraduate College Dean Emeritus Geeta Menon interview: “Can Celebrity Endorsements Boost Covid Vaccine Uptake?”
— September 6, 2021
Excerpt from BusinessBecause-- "Geeta Menon, professor of marketing at New York University’s Stern School of Business, agrees that using celebrity influencers can be a great way to access certain population groups. “'It’s important to disconnect vaccines from politics. It shouldn’t be about your political leanings,' she says."