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Professor and Undergraduate College Dean Emeritus Geeta Menon interview: “Can Celebrity Endorsements Boost Covid Vaccine Uptake?”

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Excerpt from BusinessBecause-- "Geeta Menon, professor of marketing at New York University’s Stern School of Business, agrees that using celebrity influencers can be a great way to access certain population groups. “'It’s important to disconnect vaccines from politics. It shouldn’t be about your political leanings,' she says."

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