Professor and Vice Dean of MBA Programs JP Eggers' insights on the importance of early adopters in developing new products are featured

Excerpt from BEME News -- "JP Eggers, a professor of management and organizations at NYU, told me to think about early Teslas. They were luxury vehicles with hefty price tags, but that cash flow from well-off early adopters sustained Tesla long enough to A) pursue cheaper vehicles and B) build out a charging station infrastructure."

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