Faculty News

Professor Andrea Bonezzi's joint research on consumers’ receptivity to medical AI is spotlighted

Excerpt from Harvard Business Review -- "We explored patients’ receptivity to medical AI in a series of experiments conducted with our colleague Andrea Bonezzi of New York University. The results, reported in a paper forthcoming in the Journal of Consumer Research, showed a strong reluctance across procedures ranging from a skin cancer screening to pacemaker implant surgery. We found that when health care was provided by AI rather than by a human care provider, patients were less likely to utilize the service and wanted to pay less for it. "

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