Faculty News

Professor Anindya Ghose shares what he believes marketers should focus on right now

Excerpt from CNBC -- "I would say let's start with the mechanism which is mobile. I think it is incredibly important for them to focus on mobile, how to make use of it, what kind of investments to make, what are the targeting strategies with mobile. Number two is the imminent advances in artificial intelligence and analytics. Once you have a mobile strategy is to think about how you can use data and artificial intelligence. The third thing is blockchain. Blockchain is going to be a game changer."

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