Faculty News

Professor Ari Ginsberg comments on Donald Trump's reputation among small business owners and his presidential campaign

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Excerpt from Inc. -- "Telling more stories of this nature--related by small-business owners rather than Clinton herself--could have a significant negative effect on Trump's campaign, says Ari Ginsberg, professor of entrepreneurship and management at New York University's Stern School of Business. Trump's response is equally as important, Ginsberg says. The least effective reply would be to attack the character or integrity of Tesoro. Instead, Ginsberg says, 'Trump is more likely to be successful with counterattacks that shine a negative spotlight on Hillary Clinton herself.'"

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