Professor Ari Ginsberg is quoted in a story exploring the financial fallout among small businesses as a result of the COVID-19 pandemic
— July 22, 2020
Excerpt from Vox -- "American ethos has long rested on meritocracy, the belief that entrepreneurial success and corresponding upward mobility depend solely on the ability to work hard and hustle. 'Some of the greatest entrepreneurs and successful business people started poor,' says Ari Ginsberg, a professor of entrepreneurship and management at NYU Stern School of Business. Ginsberg and others believe the key to success lies in the ability to bootstrap, or be resourceful enough to secure loans, venture capital, office space, and whatever else you might need to launch. There’s also an intangible 'it” factor; it helps to be seen as “someone who has the tenacity, the ability, the capability to do all the things you need to do,' Ginsberg says."