Faculty News
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Professor Vicki Morwitz's comments at the 38th INFORMS Society for Marketing Science Conference in Shanghai are highlighted
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Excerpt from Shanghai Daily -- "'Firms need to have very active customer service, and departments need to be very engaged with social media,' Morwitz argued."
Faculty News
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Excerpt from Shanghai Daily -- "'Firms need to have very active customer service, and departments need to be very engaged with social media,' Morwitz argued."