Professor Haran Segram explains why some founders are opting to take their companies public through a direct listing rather than an IPO
— February 4, 2020
Excerpt from Business Insider -- "The company can also save money through not having to pay banks marketing the company to investors as much. When banks help raise money for companies during an IPO, they can charge 2-8% of the total capital raised, Segram said. He estimates that Spotify saved $100 million through its direct listing."