Faculty News

Professor Henry Assael shares his views on the Hartford Yard Goats' ban of peanuts and Cracker Jacks from its ballpark due to allergies

Excerpt from USA Today -- "'There's social value in being sensitive,' said New York University marketing professor Henry Assael. 'I view it as a trade-off, as publicity for a minor league team that's not very well known latching on to a particular health issue versus possibly alienating some of their fans, because peanuts are a food traditionally associated with baseball.'"

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