Professor Irving Schenkler examines Whole Foods' response to criticism on social media over its pricing
— April 22, 2016
Exerpt from Austin American-Statesman -- "Experts said Whole Foods took too long to respond to the New York case by releasing an apologetic video featuring Mackey and co-CEO Walter Robb. The video felt awkward and didn’t go far enough, experts said. 'They waited a week before responding — in an era of 24/7 news coverage and endless social media, that’s an eternity,' said Irv Schenkler, clinical professor of management communication for New York University’s Stern School of Business. 'And the New York City market is the most intense media-centric of markets. So their surprise at the rate of coverage speaks to an unusual lack of media savvy.'"