Faculty News

Professor Irving Schenkler shares insights on how brands can navigate public relations crises

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Excerpt from Adweek -- "'Very senior executives are often insulated from what’s going on around them,' says Irv Schenkler, professor of management communication at NYU’s Stern School of Business. 'Instead of acting on data, they sometimes react instinctively, trying to create a wall about their brand to protect it.'"

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