Professor Joel Steckel's testimony in a lawsuit filed against Chobani is featured
— January 14, 2019
Excerpt from Law360 -- "The judge also heard testimony from Joel Steckel, a marketing expert who said Chobani's sugar claim likely confused shoppers. He based his conclusion on research that found people ignore smallprint disclaimers and his own survey of 595 people who considered two fictional ice cream brands, one of which made a health claim like Chobani's. 'Only about 10 percent' of consumers understood the claim the way Chobani seems to imagine they do, he wrote in his report."