Professor John Horton explains why consumers sometimes give inflated ratings for poor service in ridesharing apps
— January 8, 2019
Excerpt from NPR -- "There's quite a bit of evidence that people don't rate people harshly in these systems, even if they maybe had a bad experience or a not great experience just because they don't want to harm the other person. And you can kind of think, if you have a bad Uber ride, you know, you may be unhappy as a passenger. But you don't want to ruin a person's livelihood."