Faculty News

Professor John Horton's research on rating inflation in the ridesharing industry is covered

Excerpt from Mic -- "A recent study from New York University's Stern School of Business found that peer-to-peer apps like Uber and Lyft are designed to induce customer guilt, and thus promote rating inflation. The act of sitting in a car with your service provider, the study found, humanizes them in a way that, say, placing an online order with an anonymous Amazon merchant does not, and as a result, riders tend to give higher ratings."

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