Faculty News

In an in-depth Q&A interview, Professor Luca Petruzzellis explains the growing importance of the digital world in place branding

Excerpt from The Place Brand Observer -- "My view on place branding has changed a lot. At the beginning it was strongly influenced by my economics studies, but it has evolved since then in that I’ve integrated psychology and sensory aspects. In fact, now I am working on the application of sensory branding to places. Moreover, nowadays the digital part of a brand and experiences needs also to be considered and measured."

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