Experience Stern | News & Events

Excerpt from Il Sole 24 Ore -- (translated from Italian using Google Translate) "Luca Petruzzellis (professor at the University of Bari and visiting the NYU Stern Business School), invites us to always start from the concept of reward, because the customer's decision-making process depends on the benefits gained from the buying experience. In other words: what does the consumer gain from shopping?"

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