Faculty News

Professor Maxime Cohen's and PhD student Baek Jung Kim's joint research on the effectiveness of frustration-based promotions for ridesharing customers is featured

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Excerpt from Quartz -- "The results are strikingly similar to the findings of a February 2018 paper from researchers at NYU and Via, a ride-hail app that operates in New York, Chicago, and Washington, DC, with exclusively shared rides. In that experiment, the researchers considered how best to compensate several thousand 'frustrated' riders who were picked up at least 8 minutes later than Via estimated in New York and DC (the Uber paper, remember, dealt with late drop-offs)."

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