Faculty News

Professor Michelle Greenwald shares marketing insights from Gatorade's partnership with Smart Design on a new product launch

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Excerpt from Forbes -- "The Gatorade Gx platform, including customizable hydration pods, creates a new, direct-to-consumer business model for Gatorade and more sustainable product delivery system. Building on years of science and research at the Gatorade Sports Science Institute, Gx incorporates compelling aspects of the latest trends in personalization and customization."

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