Faculty News

Professor Paul Hardart discusses the impact of Nike's decision to feature Colin Kaepernick in its "Just Do It" campaign on its stock price

Excerpt from Daily Mail-- "'Their target was younger, urban people, and the people that are burning their Nikes - I think [Nike is] OK with that,' he continued. 'Obviously they don't want to lose customers, but they are going after their target, which is what you should do in marketing.'"

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