Faculty News

Professor Paul Hardart discusses the impact of the recent "Leaving Neverland" documentary on Michael Jackson's estate

Excerpt from Marketplace -- "Paul Hardart, a clinical professor of marketing at New York University, said he thinks there are songs of Jackson's that are so intertwined with our culture that it will be difficult for them to ever fully go away, but large brands may want to dissociate from Jackson. 'There's lots of licensing in terms of TV, ads, movies, etc. And that's where [the estate] could get hurt a fair amount,' Hardart said."

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