Faculty News

Professor Paul Hardart offers insight into why Marvel's re-release of Avengers: Endgame is beneficial to the brand and outweighs any incremental marketing costs

Excerpt from Marketplace -- "And according to Paul Hardart, director of the entertainment, media and technology program at the New York University Stern School of Business, Marvel has such a loyal fanbase that the 'Avengers: Endgame' re-release is probably a great idea, and one that isn’t going to cost very much to promote."

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