Professor Paul Hardart provides advice for companies looking to gain media exposure at SXSW
— February 21, 2019
Excerpt from Adweek -- "'You also have most of the press from around the world there. If you have a story to tell, it’s like shooting fish in the barrel. The press come[s] to you. You have everybody there,' Hardart said. 'There’s a huge benefit; it’s just a question of how much you can cut through because there’s a lot of people trying to do the exact same thing.'"