Professor Paul Hardart provides context around MoviePass's original business model as it relates to the company’s recent subscription plan changes
— August 9, 2018
Excerpt from NBC -- "'The rationale was "we can build up a consumer base quickly," said Paul Hardart, a clinical professor of marketing at NYU. 'Get a large subscriber base and then figure out. The outcome you want is it’s an avid part of a consumer’s life and it’s a subscription they’re willing to pay for.'"