Faculty News

Professor Priya Raghubir's joint research on the impact of payment methods on shopper spending is highlighted

Excerpt from The Sydney Morning Herald -- "Researchers Priya Raghubir and Joydeep Srivastava found that there are significant differences in spending based on how shoppers pay for things. Their main argument was that 'the more transparent the payment outflow, the greater the aversion to spending or higher the pain of paying… leading to less transparent payment modes such as credit cards and gift cards (vs. cash) being more easily spent or treated as play or "monopoly money".'"

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