Faculty News
Professor Scott Galloway notes that among the Big Tech firms, Apple is the least obvious for antitrust violations because its primary asset is its brand
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Excerpt from Yahoo Finance -- “'Apple is probably the least obvious for antitrust [violations], because the primary asset of Apple, one could argue, is its brand, and then it becomes a question of which company has domain over the brand,' says NYU marketing professor Scott Galloway, author of the 2017 book 'The Four,' about Amazon, Apple, Facebook, and Google.'"
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