Faculty News

Professor Scott Galloway shares his perspective on Procter & Gamble's focus on socially conscious advertising

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Excerpt from CNN -- "P&G knew it faced those risks, but ultimately, the company decided to take a chance anyway. Scott Galloway, professor of marketing at New York University's Stern School of Business, called that strategy 'smart' because it can help keep P&G's products relevant to a new generation of younger customers. 'Being 'woke' is going where the money is,' Galloway said."

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