Professor Scott Galloway shares his perspective on Procter & Gamble's focus on socially conscious advertising
— March 6, 2020
Excerpt from CNN -- "P&G knew it faced those risks, but ultimately, the company decided to take a chance anyway. Scott Galloway, professor of marketing at New York University's Stern School of Business, called that strategy 'smart' because it can help keep P&G's products relevant to a new generation of younger customers. 'Being 'woke' is going where the money is,' Galloway said."