Faculty News
Professor Sonia Marciano is quoted in a story on Anheuser-Busch InBev (ABI)'s marketing strategy
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Excerpt from Medium -- "And if you’re not — if you hold the line and sell 12 cans for the same price ABI is selling 15, said Sonia Marciano, a professor at NYU’s Stern School of Business who has studied ABI’s business practices: 'What do you say to a customer? Why should they buy you?'"
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