Faculty News

Professor Sunder Narayanan weighs in on the future of tech company mascots

Excerpt from CMS Wire -- "Yet clinical associate professor of marketing at New York University, Sunder Narayanan, maintains that tech companies still seek a way to convey character and personality and posits that the Google Doodle is just a modern-day brand mascot — 'a Doodle has been a Charlie Chaplin-honoring video, 'Google' written out in Braille, and a playable game of Pac-Man.'”

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