Faculty News

Professor Tülin Erdem explains why brands like Gillette are incorporating social-responsibility messaging into their marketing campaigns

The Atlantic logo
Excerpt from The Atlantic -- "'Commercial life is so much a part of the cultural landscape, compared to 20 to 30 years ago,' she says. 'Given that fact, and given that Millennials are looking for meaning, if you put the two together, I think that’s why we’re seeing [these ads].'"

Read more