Faculty News

Professor Thomaï Serdari discusses Estée Lauder's beauty partnership with Victoria Beckham

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Excerpt from Luxury Daily -- "'Considering that British brands have been doing well in the United States, a trend that has grown stronger in the last five years and perhaps will counteract the consequences of Brexit, it is no accident that Victoria Beckham enjoys a positive brand equity in the American market,' [Serdari] said. 'With playful Instavideos being released through Victoria Beckham's Instafeed almost a month before her collection hits the stores the celebrity designer can certainly drive interest in her new, stylishly packaged beauty collection.'"

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