Faculty News

Professor Thomaï Serdari on Ferragamo's marketing campaigns

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Excerpt from Luxury Daily -- "'Today, because of social media, which are otherwise powerful marketing tools, our attention span gets shorter and shorter,' Ms. Serdari said. 'It is much more appealing to get someone’s attention with a very short and well edited film and do that several times over a long period of time rather than invest in long films that no one has the time to watch...In 14 short seconds one is drawn into the pulsating crowd of paparazzi and celebrities...,' Ms. Serdari said. 'It all develops through Ferragamo’s own penetrating gaze. He went, he saw, he conquered. Today, the brand stands where he once stood.'"

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