Faculty News

Professor Thomai Serdari explains how fashion brands must adapt to changing consumer preferences and concerns about sustainability

retail dive logo
Excerpt from Retail Dive -- "The attitude is likely to become more entrenched, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business. 'Younger consumers have strong opinions about retailers and how committed each one of them is to making fashion a sustainable industry.'"

Read More