Professor Thomai Serdari explores the origins of online shopping and the changing online shopping landscape
— July 26, 2020
Excerpt from BBC -- "Mid-1990s globalization was also a major catalyst that 'made ecommerce a viable and highly profitable selling channel', says Thomaï Serdari, adjunct professor at New York University's Stern School of Business. The connected world enabled production to scale up quickly and significantly, for products at many price tiers. 'Consumers were eager to find either the best or the most acceptable quality product at the prices they could afford. The internet gave them the tool to conduct extensive research before purchasing an item. It also gave them the insights on how to evaluate the price-to-value ratio and finally the means to purchase.'"