Faculty News
Professor Thomai Serdari offers commentary on the rapid growth of pop-up retail stores over the past decade
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Excerpt The Atlantic -- "But Thomai Serdari, a luxury-marketing strategist and professor at New York University, nods to the 2008 financial collapse as the moment that helped more types of business realize that parachuting into a trendy neighborhood often makes more financial sense than committing to hang around for 20 years. 'No one wants to invest long-term, and brands don’t want to take risks with inventories,' Serdari says."
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