Faculty News

Professor Thomai Serdari offers her perspective on how the tendencies of consumers might change after the coronavirus pandemic eases

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Excerpt from Retail Dive -- "Whether and how many customers return after the pandemic eases also depends on what they take away from their imposed isolation, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business. There's likely to be pent-up demand, but possibly tempered by a new appreciation for consuming less, especially as a recession bears down, she said."

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