Faculty News

Professor Thomai Serdari is quoted in an article exploring whether the COVID-19 pandemic is accelerating an already-rapid decline in print advertising

Excerpt from Adweek -- "Brands that do retain their spend are more likely to retain the relationship they have with a consumer, which has come to expect business from these brands—even in a pandemic, said Thomai Serdari, a strategist in luxury marketing and branding and adjunct professor at NYU Stern."

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