Faculty News Thomai Serdari | Retail Dive

Professor Thomai Serdari reacts to Authentic Brands Group's plan to licensing the Barneys brand to Saks Fifth Avenue

— 10/15/2019

Excerpt from Retail Dive -- "But a takeover by a brand licensing company likely signals the end of the high-end, yet off-beat, creativity that Barneys was once known for, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."

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Professor Thomai Serdari reacts to Authentic Brands Group's plan to licensing the Barneys brand to Saks Fifth Avenue