Faculty News | Thomai Serdari | Retail Dive

Professor Thomai Serdari weighs in on ABG CEO Jamie Salter's strategic plan to utilize the Barneys New York brand

— 11/5/2019

Excerpt from Retail Dive -- "'[ABG CEO] Jamie Salter's openness to evaluate a strategy that had not been in consideration just a week ago shows he brings promise with a business model that otherwise could have meant that the Barneys brand as we know it would die a slow death,' Thomai Serdari, professor of luxury marketing and branding at New York University's Stern School of Business, said in an email to Retail Dive."

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Professor Thomai Serdari weighs in on ABG CEO Jamie Salter's strategic plan to utilize the Barneys New York brand