Faculty News

Professor Thomai Serdari weighs in on consumer demand for retail products in the wake of the coronavirus pandemic

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Excerpt from Retail Dive -- "While President Trump on Monday predicted that pent-up demand will alleviate the impact on retail and on the economy more widely, he also admitted how uncertain that is. In fact, while it's possible that shoppers return, some may find value in less consumption, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business.​"

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