Faculty News

Professor Thomas Pugel discusses the effect Trump’s trade war may have on brands’ marketing strategies and budgets

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Excerpt from AdExchanger -- “'We still don’t know how all of this is going to play out,' said Thomas Pugel, a professor of economics and global business at NYU’s Stern School of Business. 'One of the main challenges here is uncertainty, a shift toward caution and some amount of risk aversion.'"

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