Faculty News

Professor Tom Meyvis explains how big box retailers place products to promote cross-selling to customers

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Excerpt from Refinery29 -- “Walmart was once famous for doing things like putting like Band-Aids next to fishing hooks and things like that. Something you don’t naturally associate, but once you see them there, it makes sense. So when people come in for something in one category, you can cross-sell, you can sell them something that compliments in the next product category by making sure they’re right next to each other.”

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