Faculty News

Professor Tom Meyvis is interviewed about how companies are using algorithms to score their customers

 acm logo
Excerpt from ACM -- "'Organizations using these methods walk a fine line,' says Tom Meyvis, a professor of marketing at the Stern School of Business, New York University. 'You can wind up with customers that, at one end of the spectrum, are angry about being mistreated, and others, at the other end of the spectrum, feel a deep sense of entitlement and are easily disappointed.'"

Read more