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"Professor Vasant Dhar argues that Know Your Customer (KYC) laws would help alleviate advertising fraud on Facebook "

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Excerpt from Quartz -- "Another possible regulation would be to subject Facebook to bank-style Know Your Customer (KYC) laws. Banks are required to extensively verify their customers’ identities to prevent fraud, money-laundering, and terrorist financing. New York University data science professor Vasant Dhar has called for similar requirements to be imposed on platforms."

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