Faculty News

Professor Vicki Morwitz is quoted in a feature story on how consumers can avoid hidden fees

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Excerpt from Consumer Reports -- "'Once people have spent time searching a price, they are less likely to start over when they see the fees,' says Vicki Morwitz, a professor of marketing at the New York University Stern School of Business. 'They often mistakenly assume competitors will have the same fees,' she says."

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