Faculty News

Professor Vicki Morwitz is quoted in a feature story on sale pricing tactics and how consumers can avoid overpaying for goods

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Excerpt from Consumer Reports -- "'We get excited by the prospect of a big price reduction, so we don’t do the math very carefully on these sales,' says Vicki Morwitz, professor of marketing at New York University’s Stern School of Business. 'We think we’re getting a 50 percent discount off the entire order, but of course we’re not.'"

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