Faculty News

Professor Vicki Morwitz's joint research on discount pricing is featured in an article on how to upsell customers

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Excerpt from Entrepreneur-- "According to a study by Manoj Thomas, assistant professor of marketing at Cornell University, and Vicki Morwitz, research professor of marketing at New York University, people are quicker to respond to easy-to-calculate discounts. In the study, people surveyed saw easy-to-calculate discounts as being bigger discounts than difficult-to-calculate discounts -- even if they two were equal."

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