Professor Vicki Morwitz shares advice for Black Friday shoppers
— November 19, 2015
Excerpt from WalletHub -- "Consumers need to be aware that while these deep discounts are often very good, they are offered to lure customers into the store with the hope that once they are there they will buy more. So, consumers should plan and be disciplined about what they want to buy and where they want to buy it and have done their homework before on who offers the best prices for the items they want to buy. Consumers who go after these deals should have a back up plan made ahead of time of what they will do if they are not one of the lucky ones to get the deal."