Faculty News
Professor Xiao Liu is interviewed about her joint research examining customer responses to banks' overdraft fees and alternative fee structures
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Excerpt from CardRates.com -- "'We ran a simulation study where we changed the banking policy and allowed the bank to waive the first overdraft fee for a consumer who had never done overdraft before,' Liu said. 'Maybe the customer never realized the overdraft fee was so expensive. So, the consumer learned the lesson, and the next time, the consumer will be more aware and avoid the fee.'"
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